Introduction
In this article, we will delve into the intricacies of structuring YouTube ad campaigns for the best possible outcomes. Campaign structuring plays a pivotal role in optimizing and scaling your YouTube ad accounts effectively. This blog post aims to explore the fourth component of the WA account structure, which is fundamental to running successful YouTube ad campaigns.
The Importance of Account Structure
Before we dive into the specifics, let’s emphasize the significance of a well-organized account structure. Within a Google Ads account, you have campaigns, ad groups, and ads. A common knowledge, right? But how you structure these elements can make or break your ad campaigns.
CHECK ALSO THIS VIDEO YOUTUBE VIDEO: 5 Google Ads Mistakes To Avoid
The WA Approach
Here’s how we at Wunder Ads structure our YouTube ad campaigns for our clients, ranging from six to eight figures in revenue:
1. Campaign, Ad Group, Ad: The One-to-One Rule
- One Ad Per Ad Group: Each ad group contains only one ad. This allows for precise control and easy optimization.
- One Ad Group Per Campaign: To maintain clarity and organization, we have one ad group per campaign. This strategy ensures that each campaign targets a specific audience or theme.
2. Multiplying Campaigns
Now, you might wonder how we manage to run effective campaigns with just one ad per campaign. The secret lies in multiplying campaigns.
Example Scenario
Let’s say we’ve conducted thorough research on targeting, including placements, keywords, and custom audiences. We’ve identified a long list of placements, one primary topic, four groups of keywords, and four custom audiences.
Campaign Multiplication
Each of these targeting options becomes a separate campaign. With ten different targeting options in this scenario, we now have ten campaigns in total.
Ad Variation
Remember, we don’t stop at one ad. To optimize our YouTube ads effectively, we recommend starting with a minimum of three different ads. We then run each of these ads with every targeting option.
The Result
This approach results in a total of 30 campaigns to kickstart your YouTube ad strategy. You can allocate a budget of as low as $5 per day per campaign, totaling a starting daily budget of $150 for the 30 campaigns.
READ ALSO: Simplifying YouTube Ad Success: The Power Of Funnel And Offer
Adjusting to Your Budget
If you wish to test more quickly or have a higher budget, you can start campaigns at $10 per day per campaign. Conversely, if you have budget constraints, you can start with a bare minimum of two ads and five different targeting options, with budgets as low as $3 per day per campaign.
The Purpose of This Structure
Now that you have a well-structured account with potentially 10 to 100 or even more campaigns, you might be wondering: What’s the point?
The structured approach ensures that you have precise control over your targeting, allowing you to test and optimize with ease. It also facilitates budget management and allows for comprehensive data collection, which is vital for refining your YouTube ad strategy.
Conclusion
In conclusion, the key to successful YouTube ad campaigns lies in a well-thought-out account structure. Following the WA approach of one ad per ad group, one ad group per campaign, and multiplying campaigns with different targeting options will set you on the path to YouTube ad success.
Stay tuned for our next blog article, where we’ll reveal the fifth and final component of the WA system scaling strategy.
Thank you for reading, and I wish you the best of luck in your YouTube advertising endeavors!
